Strategist, copywriter, and co-founder of Orbit. Currently crafting at Signifly.
Jack of all trades. Master of some. I work at the intersection of strategy, identity, and experience to translate insights into sticky ideas, seamless user journeys, and meaningful brand moments.
Intro
It’s never been easier to build and launch a brand. Or harder to shape narratives that click, ideas that stick, and experiences that linger long after an interaction. To earn hearts and attention in a crowded and templated landscape, brands require clarity, deep human insight, and guts.
Approach
Selected clients
01
Orbit
02
Conscia
03
LanguageWire
04
Super F#
05
StormGeo
06
Hubb Kitchens
07
Cecilie Bahnsen
08
Novo Nordisk
09
7-Eleven
10
Ferm Living
11
Tetra Pak
Skills
I work from insight to impact—shaping what brands and products stand for and how they show up in the world.
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Helping brands find their unfair advantage and scale it across their business. I work with research, insights, and business context to shape clear positioning, strong narratives, and brand structures that give companies direction and focus.
Workshop facilitation
Brand positioning & purpose
Research & insights
Strategic narratives
Brand architecture
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Translating strategy into recognizable, memorable, and distinct expressions. I help brands define how show up through tone of voice, messaging, and creative concepts across channels.
Verbal identity and TOV
Naming
Communications platforms
Campaign concepts
Creative copywriting
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Brands aren’t built in decks but in the moments when people pause and engage with them. I map user journeys and define experiences that feel intuitive, useful, and distinctly on-brand.
UX strategy
Ecommerce
Product roadmapping
About
American in Copenhagen. Obsessed with making lists in my notes app, trying to decipher what drives human behavior, and finding the best bun with cheese in the city.